From humble beginnings, Watson Realty Corp. has become one of Florida’s largest and most successful residential real estate firms. The influence of founder Bill Watson continues to set the company apart in a competitive field. Providing a legendary quality of service is the cornerstone of the Watson Way — once an internal slogan, and now the basis of a comprehensive marketing strategy.
Wingard was tapped to develop this concept into a campaign targeting home buyers and sellers across the state. Each ad highlights the personal connection between brokers and clients, which simply can’t be replicated by an app or website. Our media team negotiated high-visibility placements across digital, outdoor, and broadcast outlets in key markets to maximize the reach of the Watson Way message.
