Forty years of electrifying growth.
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Branding & Design
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Marketing & Advertising
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Digital & Social Media
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Media Planning & Buying
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Copywriting
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Video & Animation
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Marketing Strategy
Forty years of electrifying growth.
+
Branding & Design
+
Marketing & Advertising
+
Digital & Social Media
+
Media Planning & Buying
+
Copywriting
+
Video & Animation
+
Marketing Strategy
At the end of 2020, David Gray approached us to provide a new, refreshed look for the local company while also developing a marketing plan that covered outdoor, digital, TV, and radio.
After the company expanded its offerings, the existing logo no longer embodied all of its service lines. We decided to update the brand by clearly distinguishing the three offerings while still keeping the prominent teal color and familiar typeface.
When it comes to reliability, I never have to second-guess the Wingard team. Their proactive approach ensures that we are always on top of any situation, whether it’s plumbing, electrical or HVAC-related. What truly sets Wingard apart is their remarkable flexibility and adaptability. In the home services industry, the ability to pivot and adjust accordingly is invaluable. No matter the challenge or unexpected circumstance, they consistently deliver with efficiency and professionalism. Their deep understanding of the Jacksonville market is unparalleled. Their insight and expertise provide us with a strategic advantage, allowing us to better serve our clients and stay ahead of the competition. Working with Wingard has been not only easy, but immensely beneficial to our entire team.
In the years since then, our efforts have resulted in hundreds of positive earned media placements in local, regional, and national outlets, ranging from industry awards and coverage of new construction developments throughout the project life cycle, to client success stories and thought leadership opportunities.
Simple creative and straightforward headlines allowed us to focus on building brand awareness for its HVAC, plumbing, and electrical services. The updated look-and-feel flowed easily into a digital retargeting campaign. For a fun, memorable TV spot, we mimicked an 80s video game, using an 8-bit style to inform audiences about its various service lines.
Adding more services to the mix, Wingard also currently provides ongoing social media, digital marketing, and website optimization for David Gray. We’re proud to be an extension of this family-owned and locally grown company, and continue to provide service with a smile.
Transparency in Coverage Disclosures
Jacksonville photos by Eric McClure
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