Since 1971, Jacksonville residents have turned to Trad’s Garden Center and Trad’s Pest Control to keep their lawns healthy, green, and beautiful. The company already had a loyal customer base and strong brand equity. Its marketing strategy, however, needed a bit of pruning in order to thrive.
We gave this family-run business a boost to help it keep growing. A refreshed logo maintained the integrity of the previous logo, while updating the image for the 21st century. A new tagline and messaging platform sprouted across the company’s marketing collateral. Digital, broadcast, and print advertising conveyed the home-grown appeal of this established local brand. Today, Trad’s business is booming (and blooming).