Starling owns, operates, and develops best-in-class senior living communities throughout the Southeast. Wingard was selected to develop a brand identity, foundational brand elements, and marketing strategies to earn the trust and respect of prospective residents and their families.
The starburst logo conveys excellence and credibility, attributes that are reinforced through the company’s website, social media, and marketing materials. The website allows prospective residents and families to learn more about what makes each Starling community unique. Each community also has an active presence on Facebook, where followers can learn about events, activities, and programs. Through a combination of traditional advertising and digital marketing, (Facebook and Google AdWords), Starling has surpassed its leasing goals and established itself as the premier senior living choice in the Southeast.