Sodl & Ingram

Developing An Identity

Northeast Florida’s business-friendly environment has attracted the attention of real estate developers and investors from around the world. Sodl & Ingram’s founders launched their boutique law firm to serve clients in these niche industries. The firm needed a brand identity that reflected the experience and integrity of its attorneys, along with a launch communications plan to publicize the new firm’s services.

The logo features a custom-designed mark that nods to the founders’ affinity for mid-century modern design, while also resembling the grid elements of building blueprints. A clean, sans-serif font and pops of yellow convey professionalism and personality: a combination that is seen throughout the firm’s landing page and marketing materials. With all of the foundational brand elements in place, the firm’s launch was officially announced — earning positive coverage in several regional and industry outlets.