Memorial Park is one of the most stunning public parks in Jacksonville. Situated on a pleasant stretch of Riverside Avenue and overlooking the St. Johns River, this public green space has been a perfect place for picnics, weddings, and gatherings since 1919. The Memorial Park Association is a nonprofit organization that is dedicated to the protection and preservation of the park. When we were approached to help the Memorial Park Association define its identity through a new brand, we looked to the park’s iconic “Life” sculpture for inspiration.
The new logo that we designed is as bright and welcoming as a morning sunrise over the park’s lawn. Just as the Memorial Park Association protects and looks over the park, its logo is reminiscent of the sculpture that stands guard over the park and its people.