Mellow Mushroom

Abstract Strategy Meets Rad Pies

The five Jacksonville-area Mellow Mushroom locations have long-standing reputations for serving up delicious pies in a rad atmosphere. With a brand as awesome as Mellow Mushroom, it needed a groovy ad campaign to reach potential new guests and an engaging, fun social media presence to communicate with its dedicated fans.

For the print ad campaign, we created surrealist illustrations for an approachable, cool-kid attitude that ties into Mellow’s laid back, psychedelic vibe. The ads draw readers in with bright colors, funky shapes, and fan-favorite menu items.

Through ongoing social media management, we utilize both organic and paid strategies that engage customers and followers with diverse content that embodies the brand’s light-hearted personality.

Services Provided

@mellowjax

Mellow Mushroom Jax
More than pizza & beer; it’s a state of mind. 🍄 Avondale | Tinseltown | Fleming Island | Jax Beach | River City 🍕 Open Late | Happy Hour | Brunch 🍺

Array
(
    [image] => Array
        (
            [ID] => 3503
            [id] => 3503
            [title] => 42716214_1393727090760242_4264360878012366848_n
            [filename] => 42716214_1393727090760242_4264360878012366848_n.png
            [filesize] => 18798
            [url] => https://wearewingard.com/wp-content/uploads/2019/01/42716214_1393727090760242_4264360878012366848_n.png
            [link] => https://wearewingard.com/work/mellow-mushroom/42716214_1393727090760242_4264360878012366848_n/
            [alt] => 
            [author] => 9
            [description] => 
            [caption] => 
            [name] => 42716214_1393727090760242_4264360878012366848_n
            [status] => inherit
            [uploaded_to] => 3329
            [date] => 2019-02-01 20:42:28
            [modified] => 2019-02-01 20:42:28
            [menu_order] => 0
            [mime_type] => image/png
            [type] => image
            [subtype] => png
            [icon] => https://wearewingard.com/wp-includes/images/media/default.png
            [width] => 502
            [height] => 500
            [sizes] => Array
                (
                    [thumbnail] => https://wearewingard.com/wp-content/uploads/2019/01/42716214_1393727090760242_4264360878012366848_n-150x150.png
                    [thumbnail-width] => 150
                    [thumbnail-height] => 150
                    [medium] => https://wearewingard.com/wp-content/uploads/2019/01/42716214_1393727090760242_4264360878012366848_n-300x300.png
                    [medium-width] => 300
                    [medium-height] => 300
                    [medium_large] => https://wearewingard.com/wp-content/uploads/2019/01/42716214_1393727090760242_4264360878012366848_n.png
                    [medium_large-width] => 502
                    [medium_large-height] => 500
                    [large] => https://wearewingard.com/wp-content/uploads/2019/01/42716214_1393727090760242_4264360878012366848_n.png
                    [large-width] => 502
                    [large-height] => 500
                    [square_crop_768] => https://wearewingard.com/wp-content/uploads/2019/01/42716214_1393727090760242_4264360878012366848_n.png
                    [square_crop_768-width] => 502
                    [square_crop_768-height] => 500
                )

        )

)