Lee & Cates Glass has served the Jacksonville community since 1926. This innovative and established family-run business approached our team to bring its branding into the 21st century. The previous logo, which debuted in 1975, held deep sentimental and symbolic value. Our task was to preserve the brand’s traditional ethos, while reflecting the current leader’s vision for the future.
The refreshed logo maintains the color palette and symbolism of its predecessor. The contained logo can be applied in a variety of settings, from branded vans to social media icons. Our team also worked with Lee & Cates to reintroduce the company’s story through its website and advertising (outdoor and broadcast). True to its hometown roots, we even negotiated a creative activation opportunity as part of the company’s sponsorship of the Jacksonville Jumbo Shrimp.