The Garber family has been in the car business for more than 100 years. They have grown and expanded year after year, and now run the largest dealership conglomerate in Northeast Florida (39 acres). Our team had the pleasure of partnering with this local, family-focused business to help them articulate who they are and what makes them different through a creative marketing campaign.
First, we helped establish the campaign theme – All American, All In One Place. The headline captures what makes their business unique, and their advantage over any other dealership. Knowing their target market was key; hard-working Americans who need hard-working vehicles. From work trucks and family SUVs to adventure-ready Jeeps, Garber has something for everyone — and it’s all on one lot. We provided design services, media strategy, and TV and radio spots that call out to their target customer by playing up a red, white and blue color palette and overall Americana feel.
