When you become the Official Vodka of NASCAR, you better buckle your seatbelt. Dixie Vodka, a brand that’s Southern and proud of it, made perfect sense as a brand partner for NASCAR, and we were excited to get in the fast lane to market this exciting sponsorship.
The campaign had a lot of moving parts, including branding the inaugural Dixie Vodka 400 race in Miami, planning on-site activation opportunities, and a robust digital campaign to reach Dixie Vodka and NASCAR’s existing fans. From maintaining brand standards for both brands to developing a Dixie “Filling Station” at the iconic Daytona International Speedway, we had a lot of fun breaking Dixie Vodka out of the South and into the national spotlight with an iconic brand like NASCAR.
