Busting Out of the Boring

West Palm Beach-based Intercoastal Brands came to Wingard looking to develop the brand, logo, and packaging for a new line of bold-flavored snacks, BustaPOP!. The knock-your-socks-off flavored popcorn needed a punchy brand identity that would stand out on the shelves in a crowded market.

We created the logo and packaging for BustaPOP!, which was inspired by the brand owner’s love for eye-catching pop art. The end result was bright, fun, and memorable, and included pithy headlines to grab customers’ attention. In addition to creating the look of the product, we were also involved in the development of marketing collateral, such as signage and sell sheets. Thanks to our hard work, BustaPOP! stands out among its competitors in a league of its own.