Beaches Museum

A Nautilus Ode to First Coast Shores

The Beaches Museum prides itself on being a cultural epicenter, preserving and proudly showcasing the history of Jacksonville Beach and its surrounding communities. Through exhibits and first-hand accounts, the Museum brings the rich heritage of the First Coast shores to life — the embodiment of culture, history, and community.

For their rebranding, we focused on an iconic coastal symbol: the nautilus shell. The shell is portrayed in the center of the logo in an inviting hue of yellow, a nod to the Flagler yellow hue of the buildings within the Museum’s campus. The logo is playful, yet grounded, with vibrant colors to draw the eyes and additions of cool blue and teal to instill trust in viewers. Additionally, we delivered a comprehensive messaging platform that articulates the Beaches Museum’s value proposition for donors, guests, and volunteers.