In 1981, the Florida Department of Education and Florida Department of State founded an organization to provide art education programs in schools, Department of Juvenile Justice facilities, and community centers. The organization’s name evolved through the years to reflect its affiliation with the Kennedy Center’s VSA program. When the Kennedy Center discontinued the VSA affiliate program, the organization’s leaders had the opportunity to rebrand VSA Florida to better reflect its mission, vision, programs, and audience.
Wingard led the organization through a strategic brand audit that resulted in a new name (Arts4All Florida) and a refreshed visual identity. The bright color palette and easy-to-read fonts align with the organization’s vision of creating a world in which the arts are universally accessible. Most importantly, the new identity brings fresh energy to Ambassador Jean Kennedy Smith’s original vision of providing arts opportunities for all.
