Expertly Crafted Digital Experiences with Wingard

At Wingard, we know that first impressions matter. That is especially true on the internet. The average website visitor spends less than one minute on your site – and takes less than a second to form their opinion about it.

That means your potential customers are deciding whether they should stay on your web page in the time it takes to blink.

So how do you ensure that your target audience finds exactly what they are looking for? By hiring Wingard as your web design agency, of course! We specialize in first impressions, carefully crafting cohesive branding, SEO-forward content, and engaging user experiences through expert web design in Jacksonville, Fl.

OUR PROCESS

User Experience

Our website process begins with a kickoff call designed to get our creative juices flowing.

We’ll discuss your goals, target users, content needs, design ideas, and more. You bring your key stakeholders and your wildest website dreams; we’ll bring an agenda of thoughtful discussion questions tailor-made for your project.

We now get to work transforming your feedback into research-based recommendations on how your new site should flow.

We do this by:

Creating three user personas that stand in for your top user types
For example: potential customers, job seekers, or repeat users
Looking closely at their goals to create detailed empathy maps
Detailing each persona’s user journey based on our suggested new sitemap

It’s kind of like alchemy: Audience research plus your lived experience is transformed into a crystal-clear picture of what your new website should do to meet your company’s (and your audience’s) goals. This all culminates in a presentation meeting where we review our findings and share how the new website will improve user flow.

Web Design

Here’s where the fun begins.

Our web designer, now fully armed with a deep understanding of your users, takes everything we've learned so far and turns it into a custom homepage and internal page using responsive web design principles — designed specifically for you.

We don’t use templates here — every design is as unique as the company we create it for. Once the design is ready, we will host another virtual presentation during which we will unveil your new web design.

Warning

Side effects can include “feeling like a kid in a candy store,” having your mind read, or the feeling that we have delivered “exactly what you wanted without knowing what you wanted.”

Web Development

It’s time to turn our collective dreams into reality!

If the web designer is like the architect drawing up the blueprints, our front-end web developers are the hardworking builders who make it happen. During this process, our team will use a foundation of the WordPress CMS paired with a page builder to develop your website. We start with the initial approved designs and continue to build out the pages on the site as the content is finalized.

Before we even think about launching your new site, our team goes through a rigorous internal checklist — clicking on every button, testing every form, and checking out the site on mobile devices and various screen sizes. We’ll also take the time to approach the developed site from the point of view of each user persona we originally identified, testing to ensure they can easily carry out their goals. Tracking, analytics, and basic search engine optimization best practices are included in this process.

When launch day is finally here, our team follows a day-of list to ensure everything goes off without a hitch. Congrats! Now you can sit back, relax, and celebrate a job well done.

After your site is live, minor changes, bug fixes, and helpful reminders are included at no additional charge for 90 days. If you find that you need additional support on an ongoing basis outside of the normal scope of our hosting plan, we encourage you to speak with your account executive about our Monthly Maintenance Service options.

WHAT'S NEXT

Search Engine Optimization

What good is a new website if no one can find it? When you’re the belle of the ball, you have to make an entrance. We believe that a balanced mix of paid and organic search engine optimization tactics is the best way to drive quality site traffic.

We will:

Research keywords related to search terms we believe your customers are searching for, based on feedback from you and Google
Create a comprehensive keyword plan based on our expert keyword research
Write and implement meta-data and website content, including H1 and H2 headers, informed by our keyword plan
Continue to update our SEO strategy over time, so your website continues to rise through the rankings

The homepage of the Early Learning Coalition of Hillsborough County

WHAT'S NEXT

Digital Marketing

What marketing tactics will be most effective for your site? Should you start with paid search or jump right into Facebook ads? If you ask us, we’d say paid search traffic is great at lead generation and often has higher conversion rates than organic search traffic, while organic search traffic tends to have higher volume and better quality leads. Facebook, on the other hand, is great at driving awareness, but depending on the ask, may not be suitable for lead generation.

Most successful companies tend to start with paid search while also developing and building an organic content strategy, and then add on additional tactics beyond that. We know the strengths and weaknesses of each digital platform and can craft a strategy that’s right for your team, your budget, and your goals. Interested? Start by filling out an interest form!

KIND WORDS

Wingard not only provides beautiful creative and innovative work, but their team is invaluable in keeping projects moving forward, on time and as promised. Our experience working with the entire Wingard team has been a positive one and I would encourage any company looking for a local business partner for their creative needs to meet with Wingard.

JAX CHAMBER

I highly recommend Wingard to anyone seeking a full service marketing and communications firm. From user-friendly design to ongoing website management assistance, DVI has received nothing short of exceptional service, and we look forward to continued success in future projects together.

Downtown Vision, Inc.

Their deep understanding of the Jacksonville market is unparalleled. Their insight and expertise provide us with a strategic advantage, allowing us to better serve our clients and stay ahead of the competition. Working with Wingard has been not only easy, but immensely beneficial to our entire team.