Cowford Chophouse

Raising the Steaks

Setting the Right Atmosphere

Branding & Design

Marketing & Advertising

Public Relations & Communications

Web Design & Development

Video & Animation

Media Planning & Buying

Cowford Chophouse

Raising the Steaks

Setting the Right Atmosphere

Branding & Design

Marketing & Advertising

Public Relations & Communications

Web Design & Development

Video & Animation

Media Planning & Buying

When restaurateur Jacques Klempf purchased the historic building at 101 E. Bay Street in Downtown Jacksonville, he had a clear vision: to transform the former bank building into a landmark dining destination for the River City.

While the design and construction teams led the two-year renovation, our team developed the brand identity, website design, collateral materials, media plan, and proactive public relations strategy.

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The restaurant’s brand reflects the Renaissance Revival architecture of the building and gilded Art Deco details, as well as clever headlines on coasters, matchbooks, and beverage napkins.

Throughout the two-year renovation, we worked closely with the interior design and construction teams to communicate key project milestones and incorporate brand elements into the setting. By the time the first steak was served, the Cowford Chophouse was heralded as Jacksonville’s most anticipated new restaurant in recent history.

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In 2015, our firm was selected through a competitive bid process to provide strategic public relations support for the organization’s operations in Northeast Florida and expansion throughout the state.

In the years since then, our efforts have resulted in hundreds of positive earned media placements in local, regional, and national outlets, ranging from industry awards and coverage of new construction developments throughout the project life cycle, to client success stories and thought leadership opportunities.

The results are in.

1,175%

increase in total net followers

431K+

emails sent with 32% open rate

In addition, our design team meticulously crafted packaging that not only captured attention but also embodied the unique essence of each brand, evoking anticipation and excitement on the shelf.

Our campaign development and associated collateral — from in-stadium ads to POS displays — heightened brand awareness and engagement on occasions such as Cinco de Mayo, anniversary campaigns or new product launches.

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Raising the Steaks

Raising the Steaks

When restaurateur Jacques Klempf purchased the historic building at 101 E. Bay Street in Downtown Jacksonville, he had a clear vision: to transform the former bank building into a landmark dining destination for the River City.

Capturing Downtown’s Vision

The restaurant’s brand reflects the Renaissance Revival architecture of the building and gilded Art Deco details, as well as clever headlines on coasters, matchbooks, and beverage napkins.

KIND WORDS

In 2015, our firm was selected through a competitive bid process to provide strategic public relations support for the organization’s operations in Northeast Florida and expansion throughout the state.

The results are in.

1,175%

increase in total net followers

431K+

emails sent with 32% open rate

Our campaign development and associated collateral — from in-stadium ads to POS displays — heightened brand awareness and engagement on occasions such as Cinco de Mayo, anniversary campaigns or new product launches.

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