Wingard is First Agency in the Southeast to Leverage Nielsen’s Commspoint Local Tool
Here at Wingard, we blend insight with ingenuity to help our partners realize their potential. Now, our marketing strategy and media planning and buying services are even stronger — thanks to our firm’s relationship with Nielsen.
We are proud to be the first agency in the Southeast to subscribe to Nielsen’s Commspoint Local, a platform that allows agencies and advertisers to optimize local media budgets against top-performing channels to achieve campaign objectives.
In simple terms, this partnership supports our media planning and buying services by combining Nielsen’s Pointlogic platform, an advanced media planning tool utilized by large national brands and agencies, with Scarborough research data — which provides our team with insight into market-specific consumer behaviors.
By using Nielsen’s Commspoint Local for research, strategy development, and media planning, we can better identify the right contact points and messaging for our client partners’ unique audiences on a market-by-market basis. We’re already utilizing this platform for our partners in key markets throughout the region, including Jacksonville, Orlando and Atlanta.
Ready to see how this information can benefit your business? Contact us today to schedule a consultation with our team.