Media Planning & Buying

Your guide to the wide world of advertising.

Between newspapers, magazines, television networks, radio stations, billboards, websites, and search engine marketing, the options for where to spend your advertising dollars are limitless. But how can you know if you’re getting the best return on your investment?

Our media planning and buying services take the mystery out of your media placements. We’ll work with you to identify which media outlets are most likely to draw the attention of your intended audience. Then, we’ll developa media plan (typically, six months to one year in advance) that yields the greatest ROI. After the plan is finalized, we’ll keep everything on track by providing deadline reminders and regular updates.

  • Media plan development
  • Media buying (TV, Radio, Print Publications)
  • Media audit
  • Relationship management
  • Deadline tracking
  • Impression reporting

Since hiring Wingard to handle media-buying and public relations for Jax Federal Credit Union, I’ve been amazed and delighted at all the positive results! I’ve seen our CEO and top executives as regular guests on local television, furthering of mission of financial wellness. Seriously, they have found opportunities we didn’t even know we had! Also, media-buying has been taken to a whole new level with the in-depth research and focus on our target market – which saves time and gives us more bang for the buck. They have been enthusiastic, strategic, focused, and fun! It’s a delight working with them and I recommend them with zeal!

Angie Coleman, Chief Marketing Officer, JAX Federal Credit Union