Media Planning & Buying

Your guide to the wide world of advertising.

Between newspapers, magazines, television networks, radio stations, billboards, websites, and search engine marketing, the options for where to spend your advertising dollars are limitless. But how can you know if you’re getting the best return on your investment?

Our media planning and buying services take the mystery out of your media placements. In 2019, we became the first agency in the Southeast to leverage Nielsen’s Commspoint Local platform to integrate consumer behavior and media buying insights into our media planning services. We’ll work with you to identify which marketing channels are most likely to draw the attention of your intended audience. Then, we’ll develop a media plan that’s customized to address your strategic objectives and yield the greatest ROI. After the plan is finalized, we’ll negotiate the purchasing of your media and keep everything on track by providing deadline reminders and regular updates.

  • Media plan development
  • Media buying (TV, Radio, Print Publications)
  • Media audit
  • Relationship management
  • Deadline tracking
  • Impression reporting

Since hiring Wingard to handle media-buying and public relations for Jax Federal Credit Union, I’ve been amazed and delighted at all the positive results! I’ve seen our CEO and top executives as regular guests on local television, furthering a mission of financial wellness. They have been enthusiastic, strategic, focused, and fun! It’s a delight working with them and I recommend them with zeal!

Angie Coleman, Chief Marketing Officer, JAX Federal Credit Union