Plan an unexpected visit.
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Branding & Design
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Campaign Development
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Copywriting
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Video & Animation
Plan an unexpected visit.
+
Branding & Design
+
Campaign Development
+
Copywriting
+
Video & Animation
Visitors come to Jacksonville not knowing what to expect, quickly discovering that the First Coast isn’t a single-reason destination. So much of Florida is defined by either its beaches and parks, its cuisine, or its coastal charm — but Jacksonville has all of that. And more. So it needed a way to highlight the flip side of Florida.
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We put a spotlight on what makes Jax quirky and eclectic, welcoming and laid-back. It’s a town that perfectly captures the charm of both the south and the east coast. One that takes your expectations of a Florida vacation and flips them — for the better. Our campaign reflected that. Focusing on the area’s natural beauty, bustling entertainment scene, and historic sites, we provided copy and graphics for social ads, digital ads, email newsletters, video scripts, and more. Headlines like “No theme parks, but the beaches are wild” showed off the campaign’s bolder tone. The bright colors selected for the theme complemented the new brand voice, showcasing Jacksonville as an energetic, vibrant city to visit.
In the years since then, our efforts have resulted in hundreds of positive earned media placements in local, regional, and national outlets, ranging from industry awards and coverage of new construction developments throughout the project life cycle, to client success stories and thought leadership opportunities.
From March 2023 to March 2024
In addition, our design team meticulously crafted packaging that not only captured attention but also embodied the unique essence of each brand, evoking anticipation and excitement on the shelf.
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