The DONNA Foundation

Racing Toward a Cure

One step closer to the finish line.

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Public Relations & Communications

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Digital & Social Media

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Branding & Design

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Marketing & Advertising

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Web Design & Development

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Copywriting

The DONNA Foundation

Racing Toward a Cure

One step closer to the finish line.

+

Public Relations & Communications

+

Digital & Social Media

+

Branding & Design

+

Marketing & Advertising

+

Web Design & Development

+

Copywriting

The 20th anniversary logo for The DONNA Foundation

One in five adults who have gone into medical debt say they don’t expect to pay it off.

For the thousands of people The DONNA Foundation helps each year, that’s not just a statistic; it’s reality. But, The DONNA Foundation removes barriers to care for people living with breast cancer, offering lifesaving programs and services to so many. Through its “Fearless Series” races, the Foundation brings patients, families, survivors and supporters together to celebrate survivorship — and support the essential life-saving programs it provides to breast cancer patients across the nation.

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Capturing Downtown’s Vision

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To support their efforts, Wingard provides public relations, social media management and visual design.

From crafting captivating t-shirt and bib designs to executing year-long social media campaigns, we ensure that the upcoming events are not just noticed but anticipated with fervor. Our strategic social media services amplify the message of support and excitement, rallying communities far and wide to join the races and make a difference. 

Meanwhile, our public relations team keeps the Foundation's news in the spotlight, generating buzz through press releases and orchestrating impactful interviews leading up to the race events. By securing media coverage and coordinating interviews, we ensure that the foundation's mission remains at the forefront of public consciousness. Through our combined efforts, we’re able to market the Fearless Series to more people by showing the impact of The DONNA Foundation — and in turn, they gain more runners and more funds to contribute to their mission: to finish breast cancer for all.

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KIND WORDS

"Working with Wingard has been an absolute game-changer for The DONNA Foundation. When faced with the daunting challenge of promoting The National Marathon to Finish Breast Cancer alongside our foundation's programs serving breast cancer patients, we knew we needed a marketing agency that could handle it all. Wingard not only met but exceeded our expectations with their comprehensive approach. From Public Relations to Social Media Strategy, Media Planning, Visual Design, and beyond, they tackled each aspect with precision and passion. What truly sets Wingard apart is their ability to understand our vision and mission on a deep level, thanks to their genuine support of our cause. Their expertise in the City of Jacksonville and Northeast Florida added invaluable insight to our campaigns. Most impressively, Wingard's flexibility and responsiveness ensured that our urgent needs were always met. The results speak for themselves: national, regional, and local press recognition, streamlined marketing and communications, and consistent year-over-year growth in event registration and fundraising. Without hesitation, I wholeheartedly recommend Wingard as the go-to agency for anyone seeking comprehensive marketing solutions, unwavering support, and a deep understanding of their community."

Amanda Napolitano, Executive Director, The DONNA Foundation

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In 2015, our firm was selected through a competitive bid process to provide strategic public relations support for the organization’s operations in Northeast Florida and expansion throughout the state.

In the years since then, our efforts have resulted in hundreds of positive earned media placements in local, regional, and national outlets, ranging from industry awards and coverage of new construction developments throughout the project life cycle, to client success stories and thought leadership opportunities.

The results are in.


200%

increase in engagement

315%

increase in impressions

1,045%

increase in link clicks

1,175%

increase in total net followers

431K+

emails sent with 32% open rate

In addition, our design team meticulously crafted packaging that not only captured attention but also embodied the unique essence of each brand, evoking anticipation and excitement on the shelf.

Our campaign development and associated collateral — from in-stadium ads to POS displays — heightened brand awareness and engagement on occasions such as Cinco de Mayo, anniversary campaigns or new product launches.

Let’s turn your idea into realized potential.

200%

increase in engagement

315%

increase in impressions

1,045%

increase in link clicks