Regency Centers

No Sleep ’Till Brooklyn

Brooklyn Station

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Branding & Design

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Public Relations & Communications

Regency Centers

No Sleep ’Till Brooklyn

Brooklyn Station

+

Branding & Design

+

Public Relations & Communications

The 20th anniversary logo for The DONNA Foundation

Regency Centers is a Jacksonville-based company that develops and operates commercial retail centers around the country.

When the company broke ground on a new development it was calling “The Shoppes on Riverside,” we not only took notice — we also took notes on how to integrate the center’s story into the larger conversation about the up-and-coming Brooklyn neighborhood.

For this project, we consulted noted Jacksonville historian Wayne Wood to delve into the neighborhood’s past.  

Blue Biofuel's business cards
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A scrolling video of the Miller EV Solutions website
An image of the Miller Electric Company website
A phone with Instagram open to Visit Jacksonville

Capturing Downtown’s Vision

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The homepage for the Blue Biofuel's website
A phone with Instagram open to Visit Jacksonville

We were drawn to the stories of streetcar lines that ran down Riverside Avenue.

As the wheels for a brand story turned, we developed a whole new name, a trolley-inspired logo, and a fresh slate of ideas for creative place making. Our PR support helped raise awareness for the center’s first tenant opening, and first-day sales at The Fresh Market were 30% higher than anticipated.

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A scrolling view of the Miller EV Solutions website
An assortment of MOSH pins
Three MOSH business cards
MOSH rack cards
A screenshot of the David Gray 8-bit commercial

KIND WORDS

Flip Side of Florida logo
A A-frame sign on the sidewalk featuring Visit Jacksonville
Four example Instagram stories for Visit Jacksonville
Outdoor billboards featuring Visit Jacksonville Flip Side of Florida campaign
An infographic for Miller EV Solutions on the lifecycle of an EV project
A Miller Electric Company employee
An outdoor billboard for MOSH

In 2015, our firm was selected through a competitive bid process to provide strategic public relations support for the organization’s operations in Northeast Florida and expansion throughout the state.

In the years since then, our efforts have resulted in hundreds of positive earned media placements in local, regional, and national outlets, ranging from industry awards and coverage of new construction developments throughout the project life cycle, to client success stories and thought leadership opportunities.

The results are in.

1,175%

increase in total net followers

431K+

emails sent with 32% open rate

In addition, our design team meticulously crafted packaging that not only captured attention but also embodied the unique essence of each brand, evoking anticipation and excitement on the shelf.

Our campaign development and associated collateral — from in-stadium ads to POS displays — heightened brand awareness and engagement on occasions such as Cinco de Mayo, anniversary campaigns or new product launches.

Let’s turn your idea into realized potential.