As the Museum of Science and History (MOSH) prepared for its 75th anniversary in 2016, Wingard partnered with museum leaders on a rebranding campaign to re-introduce MOSH to the Jacksonville community.
We collaborated with MOSH leaders to fine-tune a visual concept that reflects the museum’s balance of science and history. An animated logo brings motion and flexibility to the mark; as the logo moves, the “O” shape shifts to form icons that connect to Florida’s unique scientific and cultural history. Additionally, we delivered a comprehensive messaging platform that articulates MOSH’s values and value proposition. The new brand made its debut at the inaugural MOSH Bash, where a larger-than-life brand video was projected in the Bryan-Gooding Planetarium. Today, the updated brand system is visible in the museum’s website, signage, print collateral, and social media.