An evolution of brand identity.
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Branding & Design
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Copywriting
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Marketing & Advertising
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Web Design & Development
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Video & Animation
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Media Planning & Buying
An evolution of brand identity.
+
Branding & Design
+
Copywriting
+
Marketing & Advertising
+
Web Design & Development
+
Video & Animation
+
Media Planning & Buying
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We collaborated with MOSH leaders to fine-tune a visual concept that reflects the museum’s balance of science and history. An animated logo brings motion and flexibility to the mark; as the logo moves, the “O” shape shifts to form icons that connect to Florida’s unique scientific and cultural history.
The new brand made its debut at the inaugural MOSH Bash, where a larger-than-life brand video was projected in the Bryan-Gooding Planetarium. Today, the updated brand system is visible in the museum’s website, signage, print collateral, and social media.
In the years since then, our efforts have resulted in hundreds of positive earned media placements in local, regional, and national outlets, ranging from industry awards and coverage of new construction developments throughout the project life cycle, to client success stories and thought leadership opportunities.
In addition, our design team meticulously crafted packaging that not only captured attention but also embodied the unique essence of each brand, evoking anticipation and excitement on the shelf.
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