Miller Electric Company powers businesses across the nation, from food and beverage plants to data centers and financial institutions. Facing a tough hiring market, the company wanted a website redesign that emphasized their commitment to their employees and would attract potential team members while still providing excellent service to customers.
After mapping out the best new user experience for job seekers, we used those insights to restructure Miller Electric’s website and drive attention to added features focused on employee recruitment and retention: a sticky hiring banner across the top of the page, high-quality photos demonstrating company culture and a new Join the Team section to highlight opportunity and encourage job seekers to apply. Our team partnered with a local photographer to capture imagery that truly reflected the fun, collaborative team atmosphere highlighted in the updated site.
