Reflection of the Family Business
+
Branding & Design
+
Video & Animation
+
Marketing & Advertising
Reflection of the Family Business
+
Branding & Design
+
Video & Animation
+
Marketing & Advertising
This innovative and established family-run business approached our team to bring its branding into the 21st century. The previous logo, which debuted in 1975, held deep sentimental and symbolic value. Our task was to preserve the brand’s traditional ethos, while reflecting the current leader’s vision for the future.
The contained logo can be applied in a variety of settings, from branded vans to social media icons. Our team also worked with Lee & Cates to reintroduce the company’s story through its website and advertising (outdoor and broadcast). True to its hometown roots, we even negotiated a creative activation opportunity as part of the company’s sponsorship of the Jacksonville Jumbo Shrimp.
In the years since then, our efforts have resulted in hundreds of positive earned media placements in local, regional, and national outlets, ranging from industry awards and coverage of new construction developments throughout the project life cycle, to client success stories and thought leadership opportunities.
In addition, our design team meticulously crafted packaging that not only captured attention but also embodied the unique essence of each brand, evoking anticipation and excitement on the shelf.