Equiderma

Painting the Barn Purple

Saddle Up and Drive Sales

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Web Design & Development

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Marketing & Advertising

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Marketing Strategy

Equiderma

Painting the Barn Purple

Saddle Up and Drive Sales

+

Web Design & Development

+

Marketing & Advertising

+

Marketing Strategy

The 20th anniversary logo for The DONNA Foundation

Equiderma's journey began with a skin lotion and expanded to a variety of horse care products.

As their aspirations broadened, they partnered with Wingard to elevate their digital presence, improve customer experience, and expand market reach. We crafted a marketing strategy leveraging digital platforms to increase Equiderma's visibility and tap into new markets – facilitating expansion to the UK and Australia.

Blue Biofuel's business cards
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Capturing Downtown’s Vision

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The homepage for the Blue Biofuel's website
A phone with Instagram open to Visit Jacksonville

When redesigning Equiderma's website, we ensured every element reflected their dedication to equine grooming and health.

With a fresh color scheme to match their updated label, the optimized storefront makes riders’ shopping experiences more intuitive and led to a 17% increase in member checkouts. Horse riders worldwide are adamant Equiderma has “The Most Coveted Products in the Barn” – and we couldn’t agree more.

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KIND WORDS

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Outdoor billboards featuring Visit Jacksonville Flip Side of Florida campaign
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An outdoor billboard for MOSH

In 2015, our firm was selected through a competitive bid process to provide strategic public relations support for the organization’s operations in Northeast Florida and expansion throughout the state.

In the years since then, our efforts have resulted in hundreds of positive earned media placements in local, regional, and national outlets, ranging from industry awards and coverage of new construction developments throughout the project life cycle, to client success stories and thought leadership opportunities.

The results are in.

Efforts to grow the customer base across the U.S. utilized a mix of national media advertising and Facebook campaigns. Each campaign pushed brand awareness and trials among equestrian enthusiasts.

71%

increase in total purchase conversion value

12%

increase in gross sales

1,175%

increase in total net followers

431K+

emails sent with 32% open rate

In addition, our design team meticulously crafted packaging that not only captured attention but also embodied the unique essence of each brand, evoking anticipation and excitement on the shelf.

Our campaign development and associated collateral — from in-stadium ads to POS displays — heightened brand awareness and engagement on occasions such as Cinco de Mayo, anniversary campaigns or new product launches.

Let’s turn your idea into realized potential.

71%

increase in total purchase conversion value

12%

increase in gross sales