Saddle Up and Drive Sales
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Web Design & Development
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Marketing & Advertising
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Marketing Strategy
Saddle Up and Drive Sales
+
Web Design & Development
+
Marketing & Advertising
+
Marketing Strategy
As their aspirations broadened, they partnered with Wingard to elevate their digital presence, improve customer experience, and expand market reach. We crafted a marketing strategy leveraging digital platforms to increase Equiderma's visibility and tap into new markets – facilitating expansion to the UK and Australia.
With a fresh color scheme to match their updated label, the optimized storefront makes riders’ shopping experiences more intuitive and led to a 17% increase in member checkouts. Horse riders worldwide are adamant Equiderma has “The Most Coveted Products in the Barn” – and we couldn’t agree more.
In the years since then, our efforts have resulted in hundreds of positive earned media placements in local, regional, and national outlets, ranging from industry awards and coverage of new construction developments throughout the project life cycle, to client success stories and thought leadership opportunities.
Efforts to grow the customer base across the U.S. utilized a mix of national media advertising and Facebook campaigns. Each campaign pushed brand awareness and trials among equestrian enthusiasts.
In addition, our design team meticulously crafted packaging that not only captured attention but also embodied the unique essence of each brand, evoking anticipation and excitement on the shelf.
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