Downtown Jacksonville offers no shortage of opportunities for people and companies who want to live, work, visit, or invest in the heart of Northeast Florida. With high-profile development projects on the horizon and steady growth across Downtown’s business community, Downtown Vision, Inc. (the nonprofit Business Improvement District for the neighborhood) saw an opportunity to refresh its visual identity and web presence to better reflect the range of experiences available in #dtjax.
The organization’s new logo is crisp and modern, with a four-color palette that aligns with the four key initiatives for Downtown Vision: live, work, visit, and invest. The approachable colors were strategically incorporated into the website design. Improvements to the user interface allow visitors to easily find information about upcoming events, business resources, unique apartment and condo buildings, and programs like the always-popular First Wednesday Art Walk.