Leading the Way
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Branding & Design
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Marketing & Advertising
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Public Relations & Communications
Leading the Way
+
Branding & Design
+
Marketing & Advertising
+
Public Relations & Communications
When the team decided to grow their portfolio with a new concept, Bellwether, they turned to us. The goal for the new concept was to lead the way in Downtown Jacksonville’s casual dining scene, aligning with the definition of the restaurant’s namesake: the leading sheep of a flock, with a bell on its neck.
It took on a modern and clean vibe throughout, from the identity and logo, to the menus and wearables, to the website and ads. The minimal color palette and simple design lets the food and service do the talking, while retaining a powerful impact.
In the years since then, our efforts have resulted in hundreds of positive earned media placements in local, regional, and national outlets, ranging from industry awards and coverage of new construction developments throughout the project life cycle, to client success stories and thought leadership opportunities.
In addition, our design team meticulously crafted packaging that not only captured attention but also embodied the unique essence of each brand, evoking anticipation and excitement on the shelf.
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