Blog

Remote Ready, Part 1: Staying Connected While Apart

April 13, 2020

This post is the first part in a multi-part series outlining ways small businesses can more effectively plan and communicate online. COVID-19 is changing the way businesses communicate and operate, and we’ve been working with local, regional, and national companies to help them plan and execute their communication effectively.

There are a few core components we’ve found many companies implementing or inquiring about that we wanted to share.

Video Conferencing

Our staff has worked remotely for about a month now and regularly uses video conferencing to connect both internally and with our clients. There are a lot of programs out there to consider if you’re not yet using one, but here are our top three:

Google Meet

This is our go-to for a couple of reasons. We already pay for it through the G Suite, which powers our email and cloud storage, and it’s natively integrated within our workflow. That means when we create new calendar invites, we just have to click a button to create the conferencing link and number. If you have a free Gmail account or you are paying for the G Suite, this would be our first recommendation.

If you plan to share the conference link with users outside of your organization or with users who do not have a Google account, they can still access it. It will just prompt them to enter a name and will notify organizers that those users want to join the call.

Zoom

Similar to Google Hangouts, Zoom only requires the organizer to have an account, and other participants can access it via a link, making it easy to share with people outside of your organization.

Our favorite thing about Zoom is the ability to upload background images and videos for use on your conferences. You have no idea how much time we’ve spent playing with researching those. We’re a creative company, after all. Seriously, just do a Google image search for “zoom backgrounds” and say goodbye to the rest of your day.

While Zoom is a ton of fun, there are some very serious things to keep in mind when using it. Zoom is not end-to-end encrypted despite being marketed that way, and it has other security issues. We’re not experts in software security, but we’ll say this: If you plan to use it, especially if you are discussing private information, do your homework on the platform before implementing it.

UberConference

UberConference has the same major features you’d find with Google Hangouts, Zoom, GoToMeeting, and some of the other big companies, but it feels more modern. You can use video, share your screen, and, more importantly, you can choose your hold music (Rick Astley, anyone?). Our favorite feature, though, is playing Buzzword Bingo, where you check off a square anytime the buzzwords come up on your call. A two-hour conference call isn’t so bad when you’re playing a game along the way.

Internal Communication

Wingard, as an organization, uses Slack for internal communications and has been for a couple of years. We can confidently say that working remotely right now would be more difficult without it. Slack is like a combination of email, instant messaging, and texting, as well as video chat and screen share tools that aid in collaboration.

For internal communications, it’s great for chatting with an individual or a group in real-time, and it keeps your inbox from getting cluttered. You can upload and share media and create public channels (within your organization) and private channels (only viewable to specific people) to group conversations together.

If you’re looking to streamline your internal communications now, Slack may help. It has a free plan available with some limitations, but even the paid plans, in our opinion, are a worthwhile purchase for remote teams.

Slack isn’t the only option out there worth considering, especially if your organization uses Microsoft products. In that case, we’d recommend checking out Microsoft Teams, which seems better geared toward large enterprise networks, but if included in your subscription, it is certainly worth looking into.

Email Marketing

For most companies, email marketing is the channel with the highest return on investment because of its low cost, opted-in audience, and relative ease of execution. However, email is more than just a marketing channel. It is a crucial tool right now for actively communicating updates to your audience. Now really isn’t the time to sell — it’s the time to offer updates, suggestions, and helpful information. We would encourage you to update any automated emails to take COVID-19 into account, as well as updating your tone in any emails going out.

We’ve been working with organizations that are using email to keep in touch with employees who have been laid off, investors who want to stay up-to-date on product lines, and suppliers who may have experienced a supply-line disruption.

What if I just create a new email in Outlook and place all my recipients in the To field? Well, yes, you could do that, but it’s a bad idea for a few good reasons.

  1. Email marketing software is set up to handle mass email lists. The companies that power the software have strong relationships with Internet Service Providers to ensure your emails are delivered safely and legally. The software also provides robust reporting tools, protects your data, and provides users on your email list with much-needed control over how they receive communications.
  2. Sending out mass emails through a program like Outlook, or abusing email marketing software, can cause your IP address, domain, or host to be blacklisted. If you think you might be in trouble, you can see if your domain is affected using MX Toolbox.
  3. Adding your email list to a To field in Outlook would hurt the privacy of everyone who is receiving it because it will allow all the recipients to see the entire list and potentially take that data for their own use. We know what you’re thinking; you could BCC everyone, which would protect the list. However, the first two issues listed above outweigh the benefit.

If you’re not sure what email marketing service is right for you, let us know, and we can make a recommendation based on your needs. Most of our small business clients use MailChimp because of the ease-of-use and price point, but there are many other great options available.

Jax Chamber Events
Why marketers should attend: These aren’t your average mixers. JAX Chamber events bring together small business owners, decision-makers, and entrepreneurs actively shaping the city's future. For marketers, that means staying in the know on local business trends, networking, and hearing what's shaping Jacksonville's growth.

Events to watch:
Chamber Council Mixers
Trustee Mixers
Annual “Meeting”

Marketing takeaway: Stay ahead of local trends and discover the search terms people are actually using to grow their businesses in Jacksonville.
Regional Chamber & Business Councils
Why marketers should attend: Beyond the JAX Chamber, Jacksonville is home to several neighborhood-based and industry-specific chambers of commerce. These tight-knit networks offer hyperlocal insights and relationship-building opportunities that can power your next local campaign.

Look into:

Clay County Chamber of Commerce
St. Johns County Chamber
Beaches Division of the JAX Chamber
Nassau County Chamber of Commerce

Marketing Takeaway: Hyperlocal campaigns often mean hyper-targeted results. These groups help you understand the nuances of each community you serve.
First Coast Hispanic Chamber of Commerce (FCHCC)
Why marketers should attend: FCHCC events are rich with entrepreneurial energy, cultural perspective, and networking potential with Jacksonville’s vibrant Hispanic business community.

Events to explore:
Achieving the Dream Luncheon
Social Cafecito with the Chamber (networking series)

Marketing Takeaway: Discover new audience insights and partnership opportunities while learning how to communicate to diverse communities.
Jacksonville Chapter Events: Public Relations Society of America (PRSA) and the Florida Public Relations Association (FPRA)
Why marketers should attend: Public relations and marketing go hand in hand, and you can think of the North Florida PRSA and FPRA Jax as your go-to groups for communications insights, skill-building, and peer collaboration. For marketers who manage media, help shape public perception, and strengthen brand messaging, both organizations offer invaluable resources and a community of like-minded, local professionals.

Events to explore:
FPRA’s Annual Image Awards
PRSA North Florida’s Media Mashup
Professional development luncheons and mixers

Keep an eye out for the upcoming PRSA Sunshine District Conference, hosted this year in Jacksonville! Our Senior PR & Communications Manager, Ashley Williams, also serves as the PRSA Jacksonville Chapter President and is helping lead the planning efforts. This conference brings together industry leaders to share insights and explore the latest strategies in public relations, communications, and emerging technologies. The Wingard PR team looks forward to seeing you there!

Marketing Takeaway: Learn how to blend PR and marketing to craft campaigns that get attention and build trust with your community.
ULI North Florida: Real Estate + Development Talks
Why marketers should attend: If your clients include developers, real estate professionals, or civic organizations, ULI North Florida events are your inside scoop on what's next in Jacksonville. Think urban core revitalization, new project announcements, and commercial growth projections (which mean future content angles!).

Events to watch:
ULI Trends in Real Estate Conference (annual)
ULI North Florida - State of the Economy & Housing Market (annual)

Marketing Takeaway: Gain rich storytelling material and strategic context for real estate industry-related content.
Jacksonville Business Journal Events
Why marketers should attend: Get an insider look at Jacksonville’s movers and shakers. These events are great for building B2B connections and staying on top of industry shifts.

Notable series:
Tech Leaders of the Year
Fast 50
40 Under 40
Women of Influence

Marketing Takeaway: Stay on top of local happenings, network with community changemakers, and gain insight into business trends that matter locally!
JAXUSA Partnership Events
Why marketers should attend: JAXUSA Partnership is the economic development initiative of the JAX Chamber, and their events offer a high-level look at the forces shaping Northeast Florida's growth. Perfect for those working with clients in B2B, logistics, healthcare, or tech.

Key programming:
JAXUSA Luncheons

Marketing Takeaway: Use data-driven insights to inform your strategy and messaging!
Visit Jacksonville Industry Events
Why marketers should attend: As the city’s official tourism voice, Visit Jax knows destination marketing. Their events are ideal for content creators and marketers in food, travel, hospitality, and culture.

What to look for:
Partner Updates + Town Halls
Hospitality Nights
Collaboration Opportunities via their Partner Portal

Marketing Takeaway: Learn how to turn places into products. These sessions are masterclasses in lifestyle branding, SEO-driven content, and collaborative campaign building.
Downtown Vision, Inc. (DVI) Events
Why marketers should attend: DVI knows how to bring life to a city block, and those activations are full of marketing lessons. DVI events center on placemaking and community-building in Downtown Jacksonville. You’ll see how visuals, street-level branding, and event marketing activate foot traffic.

Watch for:
First Wednesday Art Walk (monthly)
Stakeholder Meetings (quarterly)
Activation Workshops
Sip & Stroll (monthly—except June-August)
Annual #DTJAX Gala

Marketing Takeaway: Street-level engagement matters. Borrow these tactics for IRL campaigns, brand activations, and immersive experiences that foster brand loyalty and buzz.
The Nonprofit Center of Northeast Florida
Why marketers should attend: If you serve nonprofit clients, this is your front-row seat to what matters most in the mission-driven world. The Nonprofit Center hosts workshops, speaker series, and networking events, tailored specifically for nonprofit communicators, fundraisers, and leaders.

Programming highlights:
Annual Nonprofit Works Conference
Catalyst Convening Series Gatherings
Development + Communications Roundtables

Marketing Takeaway: Understand how to build campaigns around impact, empathy, and values, and how to communicate to donors, volunteers, and stakeholders.
Jessie Ball duPont Center Events
Why marketers should attend: The Jessie is the home base for many nonprofits and changemakers in Jacksonville. Their programming focuses on empowerment, civic innovation, and community impact — integral themes for mission-driven brands.

Events to attend:
Nonprofit Meetups
Civic Innovation Lunch & Learns
Community Open Houses

Marketing Takeaway: Learn how mission-driven organizations use storytelling, data, and empathy to build powerful movements.
TEDxJacksonville + Idea-Focused Conferences
Why marketers should attend: Learn from top-tier communicators and thought leaders who know how to distill big ideas into memorable messages. TEDx events and conferences like the upcoming 10X Jacksonville Summit (October 2025) are ideal for inspiration, community connections, and creative fuel.

Marketing Takeaway: Sharpen your narrative craft. Use speaker techniques — like pacing, metaphor, and audience-first language — to elevate your next pitch or brand message.
AIGA Jacksonville Events & Creative Meetups
Why marketers should attend: Design is the backbone of effective branding. AIGA’s events, like portfolio reviews and creative mixers, provide marketers a chance to collaborate with designers, scout talent, and explore the power of visual storytelling and user experience.

Great for:
Brand strategists
Content creators
UX-focused marketers

Marketing Takeaway: Improve your brand strategy by seeing how designers approach user experience, aesthetics, and storytelling. You’ll walk away with a stronger visual vocabulary and new creative partners.
Riverside Arts Market (RAM)
Why marketers should attend: RAM is more than handmade soaps and fresh veggies – it’s a front-row seat to the innovation of small business branding. Watch how vendors capture attention, share their stories, and build loyal audiences in real-time.

Marketing takeaway: Get inspired by grassroots marketing done well. Think: product storytelling, vendor displays, and niche audience engagement.
Creative Panels @ MOCA Jax, MOSH, and Cummer Museum of Art & Gardens
Why marketers should attend: These cultural institutions often host community-driven discussions, artist panels, book clubs, and storytelling events. Keep an eye out for exhibition openings and creative meetups for unique insights into how narratives drive engagement.

Explore Events for:
MOCA
MOSH
The Cummer Museum of Art & Gardens

Marketing takeaway: Great marketing is about emotion and connection, which is exactly what these cultural institutions do best. Use their programming to recharge creatively and explore new ways to tell brand stories through art, history, and place.
Cultural Council of Greater Jacksonville Events
Why marketers should attend: Cultural Council events ignite the creative economy and shine a spotlight on public art, local creatives, and cultural impact. Perfect for marketers interested in placemaking or community engagement.

Top events:
Annual Arts Awards
Public Art Dedications

Marketing Takeaway: Cultural storytelling builds deeper connections. Use what you learn here to create campaigns that resonate with local values and celebrate community identity.

Turn Local Insights Into Local Impact

Tapping into local events is just one piece of the puzzle. If you're ready to turn that inspiration into real results — whether it’s leveling up your Local SEO, launching a new campaign, or giving your brand a creative refresh — Wingard is here to help. We understand Jacksonville, and we know how to help your business thrive here. Let’s make something great, together!

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Let’s turn your idea into realized potential.