Brand Activation & Community Engagement Services
Some brands make an impression. Others create a movement. With our Brand Activation & Community Engagement services, we turn your marketing into a hands-on experience that sparks conversation, builds relationships, and keeps your brand at the center of the action. From pop-up events and social media campaigns to guerrilla marketing that stops people in their tracks, we craft activations that transform passive audiences into passionate brand advocates.
Marketing isn't just about what you say—it’s about how you make people feel. Today’s consumers don’t just want to hear about your brand, they want to experience it. They crave authenticity, connection, and moments that leave a lasting impression. That’s where we come in. We'll help you create share-worthy, immersive experiences that make sure your brand is seen, heard, and felt.
Events That Make Headlines
Whether you're prepping for a ribbon-cutting or an annual fundraiser, our event-based activations give people a reason to celebrate your brand. We handle everything from themed experiences and sponsorship activations to press conferences and grand openings, ensuring your brand takes center stage. Let us plan your:
Pop-up experiences – Create immersive, limited-time experiences that drive engagement and buzz.
Press conferences – Get the right people talking about your big news.
Ribbon cuttings – Launch your business or location with an event worth remembering.
Sponsorship activations – Put your brand in front of engaged audiences by aligning with the right events (local festivals, markets, and conferences).
Grand openings – Make a statement with an event that draws a crowd.
Themed experiential events – Transport attendees into a world where your brand is the star.
Social Media That Sparks Conversation
Your audience is online, so let’s meet them there. Our digital & social activations turn your brand into a trending topic through engaging campaigns, influencer collaborations, and interactive online experiences. Let us coordinate your:
Live streams – Host real-time Q&As, behind-the-scenes footage, and exclusive reveals.
Giveaways – Encourage engagement and grow your audience with strategic contests.
Influencer partnerships – Connect with trusted voices who can amplify your brand.
Hashtag campaigns – Get your audience talking and sharing with creative branded hashtags.
Retail Activations That Keep the Registers Ringing
A store visit should be more than a transaction. Our retail activations transform shopping into something unforgettable with product demos, exclusive launches, and interactive in-store experiences. Let us plan your:
Product sampling and demos – Let customers experience your product and turn curiosity into conversions.
In-store workshops and events – Foster customer connection with memorable hands-on experiences.
Customer appreciation days – Reward your loyal customers and encourage repeat visits.
Creative window installations – Turn passersby into shoppers with eye-catching displays.
Collaborative promotions – Partner with complementary brands for cross-promotional success.
In-store workshops and events – Foster deeper engagement with hands-on experiences.
Marketing That Makes a Difference
When your brand stands for something bigger than itself, people take notice. Our cause-driven campaigns help connect your brand to meaningful initiatives that inspire action and build trust with your target audience. Let us highlight your:
Sustainability initiatives – Show your commitment to environmental responsibility.
Charitable tie-ins and community service events – Encourage customers to support important causes.
Nonprofit partnerships – Leverage your brand’s influence for good.
Guerrilla Marketing That Grabs Attention
Sometimes, the best marketing is unexpected. Our guerrilla marketing tactics put your brand in front of audiences in ways they’ll never forget. Think bold, unconventional, and impossible to ignore. Let us handle your:
Street team marketing – Bring your brand directly to the people.
Art installations – Turn public spaces into branded experiences.
Unexpected public interactions – Create intrigue with pop-up surprises.
How We Make It Happen
Great brand activations don’t happen by accident—they’re meticulously planned, strategically executed, and infused with the kind of creative magic that gets people talking. From bold ideas to flawless execution, here’s how we bring your vision to life:
Before we dive in, we’ll meet with your team to get to know you. What are your goals? Who’s your audience? What’s the big picture? We'll also audit past marketing efforts, see where you line up with competitors, and identify opportunities to create something truly unforgettable.
Here’s where we craft the game plan. Our team will develop a comprehensive marketing and communications strategy that maps out clear KPIs, activation concepts, and messaging that aligns with your brand’s voice, values, and goals. No templated campaigns here. At Wingard, we believe in custom strategies crafted for maximum impact.
This is where the magic happens. Our creative team will take our best ideas, sketch them out, mood board the heck out of them, and refine the details until we have a concept that’s equal parts brilliant and beautiful.
Permits? Booking? Vendor coordination? Let our team handle the nitty-gritty details. We handle all the behind-the-scenes work so your activation runs smoothly. Plus, our PR team is on deck to develop messaging, engage with media, and generate buzz before the big day.
It’s showtime! Whether it’s an event or a digital takeover, our team is on-site (or online) making sure everything goes according to plan. We'll coordinate logistics, engage with attendees, manage real-time media interactions, and capture content to keep the momentum going long after the event ends.
Once the activation wraps, we'll meet with your team to go over a full campaign report and review our KPIs. We’ll break it all down: what worked, what we learned, and how we can push the envelope even further next time.
When it comes to reliability, I never have to second-guess the Wingard team. Their proactive approach ensures that we are always on top of any situation, whether it’s plumbing, electrical or HVAC-related. What truly sets Wingard apart is its remarkable flexibility and adaptability.
In the home services industry, the ability to pivot and adjust accordingly is invaluable. No matter the challenge or unexpected circumstance, they consistently deliver with efficiency and professionalism. Their deep understanding of the Jacksonville market is unparalleled. Their insight and expertise provide us with a strategic advantage, allowing us to better serve our clients and stay ahead of the competition. Working with Wingard has been not only easy but immensely beneficial to our entire team.
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