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Web 101: HTML Introduction

July 14, 2017

HTML, web development, and creating a website from scratch can seem daunting, and if you’re not organized or have no clue what you’re doing, it is. However, as you break it down into the most basic elements needed to create a simple web page, it’s really as easy as creating a Word document, like you do every day — kind of.

A Language of Love?

To create a web page, it’s necessary to understand the two different languages of web development: HTML and CSS. HTML, which stands for Hypertext Markup Language, is the base or main structure (kind of like the foundation and beams that hold a house together) used to build elements. CSS, or Cascading Style Sheet, is the language used to augment the HTML elements with style (like the paint, pretty photographs, and rugs that make your house look pretty). To write code to build a web page, you don’t need any fancy programs. You actually start by creating a file on your computer, saved as a .html file — any file, even a Word document, saved as .html will open in your web browser when you click it so you can see the output of the code you wrote (kind of cool).

Tag, You’re It!

The basis of every web page, from the most simple to the most high-tech, is built first using HTML. Understanding HTML mostly revolves around learning and memorizing “tags.” Tags are used for organizational purposes internally within your code document and externally creating what you see laid out on the resulting web page. This website provides a great breakdown of many common tags. You’ll know it’s a tag because it always has these symbols: < or >.

There are two types of tags: paired tags and unpaired tags. Paired tags require a companion tag: both an opening and closing tag. These types of tags include things like a heading or a paragraph. These tags would look something like this: <h1>This text is a large heading. </h1>. <p> This is a paragraph. </p>.

Unpaired tags, like Doctype or HR (horizontal rule), do not require a companion or open and close tags. Examples include horizontal rule or line breaks, and would look something like this: <hr> or <br>.

Beyond paired and unpaired tags, tags can be further categorized based on their use and functionality. There are page structure tags, formatting tags, and control tags.

For now, I’ll leave you with this, and in the next blog post, we’ll dive deeper.

Jax Chamber Events
Why marketers should attend: These aren’t your average mixers. JAX Chamber events bring together small business owners, decision-makers, and entrepreneurs actively shaping the city's future. For marketers, that means staying in the know on local business trends, networking, and hearing what's shaping Jacksonville's growth.

Events to watch:
Chamber Council Mixers
Trustee Mixers
Annual “Meeting”

Marketing takeaway: Stay ahead of local trends and discover the search terms people are actually using to grow their businesses in Jacksonville.
Regional Chamber & Business Councils
Why marketers should attend: Beyond the JAX Chamber, Jacksonville is home to several neighborhood-based and industry-specific chambers of commerce. These tight-knit networks offer hyperlocal insights and relationship-building opportunities that can power your next local campaign.

Look into:

Clay County Chamber of Commerce
St. Johns County Chamber
Beaches Division of the JAX Chamber
Nassau County Chamber of Commerce

Marketing Takeaway: Hyperlocal campaigns often mean hyper-targeted results. These groups help you understand the nuances of each community you serve.
First Coast Hispanic Chamber of Commerce (FCHCC)
Why marketers should attend: FCHCC events are rich with entrepreneurial energy, cultural perspective, and networking potential with Jacksonville’s vibrant Hispanic business community.

Events to explore:
Achieving the Dream Luncheon
Social Cafecito with the Chamber (networking series)

Marketing Takeaway: Discover new audience insights and partnership opportunities while learning how to communicate to diverse communities.
Jacksonville Chapter Events: Public Relations Society of America (PRSA) and the Florida Public Relations Association (FPRA)
Why marketers should attend: Public relations and marketing go hand in hand, and you can think of the North Florida PRSA and FPRA Jax as your go-to groups for communications insights, skill-building, and peer collaboration. For marketers who manage media, help shape public perception, and strengthen brand messaging, both organizations offer invaluable resources and a community of like-minded, local professionals.

Events to explore:
FPRA’s Annual Image Awards
PRSA North Florida’s Media Mashup
Professional development luncheons and mixers

Keep an eye out for the upcoming PRSA Sunshine District Conference, hosted this year in Jacksonville! Our Senior PR & Communications Manager, Ashley Williams, also serves as the PRSA Jacksonville Chapter President and is helping lead the planning efforts. This conference brings together industry leaders to share insights and explore the latest strategies in public relations, communications, and emerging technologies. The Wingard PR team looks forward to seeing you there!

Marketing Takeaway: Learn how to blend PR and marketing to craft campaigns that get attention and build trust with your community.
ULI North Florida: Real Estate + Development Talks
Why marketers should attend: If your clients include developers, real estate professionals, or civic organizations, ULI North Florida events are your inside scoop on what's next in Jacksonville. Think urban core revitalization, new project announcements, and commercial growth projections (which mean future content angles!).

Events to watch:
ULI Trends in Real Estate Conference (annual)
ULI North Florida - State of the Economy & Housing Market (annual)

Marketing Takeaway: Gain rich storytelling material and strategic context for real estate industry-related content.
Jacksonville Business Journal Events
Why marketers should attend: Get an insider look at Jacksonville’s movers and shakers. These events are great for building B2B connections and staying on top of industry shifts.

Notable series:
Tech Leaders of the Year
Fast 50
40 Under 40
Women of Influence

Marketing Takeaway: Stay on top of local happenings, network with community changemakers, and gain insight into business trends that matter locally!
JAXUSA Partnership Events
Why marketers should attend: JAXUSA Partnership is the economic development initiative of the JAX Chamber, and their events offer a high-level look at the forces shaping Northeast Florida's growth. Perfect for those working with clients in B2B, logistics, healthcare, or tech.

Key programming:
JAXUSA Luncheons

Marketing Takeaway: Use data-driven insights to inform your strategy and messaging!
Visit Jacksonville Industry Events
Why marketers should attend: As the city’s official tourism voice, Visit Jax knows destination marketing. Their events are ideal for content creators and marketers in food, travel, hospitality, and culture.

What to look for:
Partner Updates + Town Halls
Hospitality Nights
Collaboration Opportunities via their Partner Portal

Marketing Takeaway: Learn how to turn places into products. These sessions are masterclasses in lifestyle branding, SEO-driven content, and collaborative campaign building.
Downtown Vision, Inc. (DVI) Events
Why marketers should attend: DVI knows how to bring life to a city block, and those activations are full of marketing lessons. DVI events center on placemaking and community-building in Downtown Jacksonville. You’ll see how visuals, street-level branding, and event marketing activate foot traffic.

Watch for:
First Wednesday Art Walk (monthly)
Stakeholder Meetings (quarterly)
Activation Workshops
Sip & Stroll (monthly—except June-August)
Annual #DTJAX Gala

Marketing Takeaway: Street-level engagement matters. Borrow these tactics for IRL campaigns, brand activations, and immersive experiences that foster brand loyalty and buzz.
The Nonprofit Center of Northeast Florida
Why marketers should attend: If you serve nonprofit clients, this is your front-row seat to what matters most in the mission-driven world. The Nonprofit Center hosts workshops, speaker series, and networking events, tailored specifically for nonprofit communicators, fundraisers, and leaders.

Programming highlights:
Annual Nonprofit Works Conference
Catalyst Convening Series Gatherings
Development + Communications Roundtables

Marketing Takeaway: Understand how to build campaigns around impact, empathy, and values, and how to communicate to donors, volunteers, and stakeholders.
Jessie Ball duPont Center Events
Why marketers should attend: The Jessie is the home base for many nonprofits and changemakers in Jacksonville. Their programming focuses on empowerment, civic innovation, and community impact — integral themes for mission-driven brands.

Events to attend:
Nonprofit Meetups
Civic Innovation Lunch & Learns
Community Open Houses

Marketing Takeaway: Learn how mission-driven organizations use storytelling, data, and empathy to build powerful movements.
TEDxJacksonville + Idea-Focused Conferences
Why marketers should attend: Learn from top-tier communicators and thought leaders who know how to distill big ideas into memorable messages. TEDx events and conferences like the upcoming 10X Jacksonville Summit (October 2025) are ideal for inspiration, community connections, and creative fuel.

Marketing Takeaway: Sharpen your narrative craft. Use speaker techniques — like pacing, metaphor, and audience-first language — to elevate your next pitch or brand message.
AIGA Jacksonville Events & Creative Meetups
Why marketers should attend: Design is the backbone of effective branding. AIGA’s events, like portfolio reviews and creative mixers, provide marketers a chance to collaborate with designers, scout talent, and explore the power of visual storytelling and user experience.

Great for:
Brand strategists
Content creators
UX-focused marketers

Marketing Takeaway: Improve your brand strategy by seeing how designers approach user experience, aesthetics, and storytelling. You’ll walk away with a stronger visual vocabulary and new creative partners.
Riverside Arts Market (RAM)
Why marketers should attend: RAM is more than handmade soaps and fresh veggies – it’s a front-row seat to the innovation of small business branding. Watch how vendors capture attention, share their stories, and build loyal audiences in real-time.

Marketing takeaway: Get inspired by grassroots marketing done well. Think: product storytelling, vendor displays, and niche audience engagement.
Creative Panels @ MOCA Jax, MOSH, and Cummer Museum of Art & Gardens
Why marketers should attend: These cultural institutions often host community-driven discussions, artist panels, book clubs, and storytelling events. Keep an eye out for exhibition openings and creative meetups for unique insights into how narratives drive engagement.

Explore Events for:
MOCA
MOSH
The Cummer Museum of Art & Gardens

Marketing takeaway: Great marketing is about emotion and connection, which is exactly what these cultural institutions do best. Use their programming to recharge creatively and explore new ways to tell brand stories through art, history, and place.
Cultural Council of Greater Jacksonville Events
Why marketers should attend: Cultural Council events ignite the creative economy and shine a spotlight on public art, local creatives, and cultural impact. Perfect for marketers interested in placemaking or community engagement.

Top events:
Annual Arts Awards
Public Art Dedications

Marketing Takeaway: Cultural storytelling builds deeper connections. Use what you learn here to create campaigns that resonate with local values and celebrate community identity.

Turn Local Insights Into Local Impact

Tapping into local events is just one piece of the puzzle. If you're ready to turn that inspiration into real results — whether it’s leveling up your Local SEO, launching a new campaign, or giving your brand a creative refresh — Wingard is here to help. We understand Jacksonville, and we know how to help your business thrive here. Let’s make something great, together!

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