For 25 years, Fred Miller was the face and name of the Fred Miller Group, a real estate company well-known in the Riverside/Avondale/Ortega neighborhoods of Jacksonville, Fla.
The company passed to Fred’s son, Ted – and its rebrand needed to reflect the next chapter for the trusted real estate company, while still adhering to the same beliefs and goals that built the Fred Miller Group’s exemplary customer service.
When updating the identity, our goal was to preserve the brand’s equity and quality reputation established over the past 25 years. That meant not straying too far from the Miller name. We ended up landing on Miller & Company Real Estate. Maintaining a similar serif typeface and keeping the company’s signature “teal” as an accent color makes the logo familiar while still feeling new. With a refreshed logo and name, we helped Miller & Company Real Estate with branded stationery, collateral pieces and “For Sale” signage.
