Things are heating up Downtown, and it’s not just the Florida humidity. The city’s cultural center is home to scores of dining destinations, cultural venues, sports complexes and one-of-a-kind activities. Despite all of these attributes, the Downtown Marketing Collaborative found it difficult to draw residents of the city to the Urban Core. They needed a spark. We gave them a roaring flame.
Downtown Is On Fire is a multi-faceted awareness campaign that aims to get people talking about the hottest neighborhood in town. The tagline is a nod to the historic 1901 fire that destroyed the city and led to a period of dramatic rebirth. Similarly, this campaign heralds the arrival of a new era of excitement for all that Downtown has to offer. A confluence of marketing collateral, print ads, billboards and social media spread that message throughout the city. It’s getting hot in here. And we couldn’t be happier.