Downtown Is On Fire

Fanning The Flame

Things are heating up Downtown, and it’s not just the Florida humidity. The city’s cultural center is home to scores of dining destinations, cultural venues, sports complexes and one-of-a-kind activities. Despite all of these attributes, the Downtown Marketing Collaborative found it difficult to draw residents of the city to the Urban Core. They needed a spark. We gave them a roaring flame.

Downtown Is On Fire is a multi-faceted awareness campaign that aims to get people talking about the hottest neighborhood in town. The tagline is a nod to the historic 1901 fire that destroyed the city and led to a period of dramatic rebirth. Similarly, this campaign heralds the arrival of a new era of excitement for all that Downtown has to offer. A confluence of marketing collateral, print ads, billboards and social media spread that message throughout the city. It’s getting hot in here. And we couldn’t be happier.