For more than 30 years, David Gray’s team of top professionals has delivered the fast, effective heating, cooling, plumbing, and electrical services Jacksonville families can trust.
At the end of 2020, David Gray approached us to provide a new, refreshed look for the local company and develop a marketing plan that covers outdoor, digital, TV and radio.
The previous logo no longer embodied all the service lines offered by David Gray. We updated the brand by clearly distinguishing the three offerings, while still keeping the prominent teal color and a similar font shape.
As part of a reimagined marketing strategy, we included outdoor options, as well — something the company had never explored before. Eye catching creative and witty headlines allowed us to build brand awareness for the cooling, plumbing and electrical company. For a fun, memorable TV spot, we mimicked an 80s video game, using 8-bit style to inform the audience about the various service lines provided by David Gray.