WordPress Makes Editing and Updating Your Website Easier

WordPress Should Be Your Choice for a Content Management System.

We design and build a lot of websites of all sizes for clients, and we choose to use WordPress to power most of them.

What makes WordPress such a powerful tool? It’s an open-source content management system (CMS) used to create, edit, and publish content on a website. Or, more simply, it is free software that makes managing a website’s content easy for people without programming knowledge. WordPress is flexible enough to create just about any type of website, and with more than 50,000 plugins available, it’s cost-efficient and easy to customize a website’s functionality.



History of WordPress

Though a modern software, WordPress was launched in 2003 by Matt Mullenweg and Mike Little as the official successor of b2/cafelog, a revolutionary web blogging tool created in 2001.

  • 2003 – WordPress version 1 release
  • 2004 – Plugin system created
  • 2005 – WordPress version 2 release with Theme System and Static Pages
  • 2010 – WordPress version 3 release with MultiSite feature
  • 2015 – WordPress powers more than 25% of sites on the internet
  • 2018 – WordPress version 5 releases with overhauled content editor known as Gutenberg

Why You Should Use WordPress

Robust CMS

WordPress continues to add improvements and features since its inception back in 2003. Some of our client’s favorites are:

Previewing/Scheduling Content: WordPress allows users to build out an entire page of website content as a draft, and preview it without making it visible to website visitors. From there, a user can either publish it with one click or schedule it to be published at a later date.

Revision History: WordPress includes a feature that tracks the edit history for a page of content. This means if you have multiple team members collaborating on the same webpage, there will always be a record kept when that page is updated. If a mistake was made that needs to be reversed, content can be reverted to a recent update tracked in the revision history.

The Media Library: WordPress is built to handle a wide range of media files (photos, videos, etc.). Any media file added to the media library can be used anywhere on the website. With built-in features like bulk uploading and image editing tools adding images and other types of media to a WordPress website is very straightforward.

Plugin Power

One of our favorite things about WordPress is the more than 50,000 plugins created by the WordPress developer community. Chances are, if you need a specific type of functionality, there is a plugin that can provide it. Plugins save developers time and clients money. Our team always hand picks the plugins we use to make sure they are secure, thoroughly tested, and supported for the foreseeable future. Some of our favorites are:

  • Advanced Custom Fields: Adds customizable, editable fields for better control of content
  • Gravity Forms: Creates robust forms that are easy to update
  • WooCommerce: Allows you to sell products, services, or subscriptions online
  • Yoast SEO: Gives you tools for optimizing your content for search engines
  • Smush Image Compression and Optimization: Automatically compresses large images when they are uploaded to keep your site loading fast

Multisite Installations

A multisite network allows users to manage multiple websites all from one WordPress installation. This feature is a great solution for clients managing multiple websites, but want to keep hosting and maintenance costs down. The multisite feature offers:

  • Multiple user access levels make it easy to control team access and make collaboration more efficient
  • Shared themes and plugins, which means that all sites on that network have access to the tools you want to make available


WordPress was built to be flexible and user-friendly. While many platforms require an external solution to power an e-commerce storefront, WordPress allows users to easily add e-commerce functionality by installing a plugin, which means everything related to the site can be managed from a single dashboard.

Many content management systems are great at powering the content on a website, but fall short of a robust e-commerce solution. Similarly, there are plenty of great e-commerce systems that work for selling products but are weak at managing content. WordPress combines specialized features for managing both e-commerce and content into one robust platform.

Our go-to solution for adding e-commerce functionality to a WordPress website is the WooCommerce plugin.

What makes it different? WooCoomerce is free to use, and while it does have paid add-ons for advanced functionality, there are no monthly fees or tiered pricing based on the number of products. That makes it more wallet-friendly for businesses on a budget. Inventory management, payment integrations, and shipping options are also built into it, and WooCommerce can be integrated with a long list of third-party apps and services. We use WooCommerce to power every e-commerce WordPress project we create because it provides all the tools to get an e-commerce storefront up and running quickly.

Managed Hosting = Security and Piece of Mind

We host all of our WordPress sites on the managed hosting platform WP Engine. WP Engine specializes in hosting WordPress sites, and it provides a suite of tools to ensure that websites hosted on their platform are secure, speedy, and scalable. The following are just a few of our favorite features:

  • Daily backups for the last 30 days
  • Around-the-clock scans for known vulnerabilities and notifications to take action, if needed
  • Automatic WordPress core updates to ensure the latest security patches are installed
  • Strong password enforcement
  • Production, Staging, and Development environments with one-click deployment
  • Free SSL certificate ordering and installation
  • Content delivery network to load images and other media faster, which makes the website itself load faster

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