Wingard Creative’s digital director, Scott Magdalein, was quoted in the June/July 2015 issue of 904 Magazine. The article, “Moving On From Mobilegeddon,” focuses on how local companies can adjust to the April 2015 Google algorithm update that now ranks mobile-friendly websites hire in mobile searches. To learn more about the “mobilegeddon” update, read our post “Google’s April 21 Search Update: Is Your Website Truly Mobile-Friendly?”

The article, which was penned by our own in-house copywriter Natalie Wearstler (a former managing editor for 904 Magazine and Jacksonville Magazine), provides these tips for local companies that missed the April 21 deadline:

• Take the mobile-friendly test. Google created a simple, user-friendly tool that analyzes a website’s mobile friendliness in a snap.
• Update your website, if necessary. If your website is not mobile-friendly, consult with a website design and development professional (we happen to know a few great ones, hint hint!) to discuss short- and long-term solutions to bring your website up-to-date.
• Make sure your website content is relevant. Simply adjusting the design and back-end features of your website isn’t enough to catapult it to the top of mobile search rankings. You still need to deliver relevant, engaging content to earn a prime position in Google’s search displays.
• Consider the tablet experience. The April 21 update does not include tablet searches, but don’t relax just yet; it’s never a bad idea to invest in improvements to your website’s overall user experience, including visitors who find your site on a tablet device.

904 Magazine is the sister publication to Jacksonville Magazine. The bi-monthly magazine focuses on the trends and topics that affect the business community of Northeast Florida, from marketing and finance to human resources and leadership development. Thanks to publisher Joe White and the entire 904 Magazine team for the opportunity to shed light on an important issue that affects hundreds of local companies.