Keeping up with all the best news in the marketing industry can consume a lot of time. That’s why we do it for you. Here’s a recap of what’s been happening in our office and industry so far this season.

Wingard News

  • We’ve expanded our Client Services team with a new Director of Client Services, Jim Gann. Jim has been serving businesses in the Jacksonville area for decades and brings a wealth of business and marketing industry wisdom to our growing team. Welcome aboard, Jim!
  • We held our first Marketing Mixer on June 11 with great success. Good food, cold drinks, and laughs were had all around. Our Digital Director, Scott Magdalein, hosted a brief workshop on Content Marketing that got everyone’s wheels turning.
  • Black Sheep, a longtime client of Wingard Creative, approached us with a new challenge. They wanted to drive more business from organic online search and asked us to help them improve their search rankings. After our initial goals meeting and some investigation, our team went to work on their website to improve its search engine optimization. After only a few weeks, their ranking for a handful of target keywords has skyrocketed and they’re now sitting above the fold, even amongst fierce search competition. We plan to dig a little deeper in a case study on their success soon.
  • Our Copywriter and Media Strategist, Natalie Wearstler, has a byline in the latest issue of 904 Magazine. Read how local players in the marketing industry are “Moving On From Mobilegeddon” in the online edition or pick up a copy at bookstores and newsstands in Northeast Florida.

Technology/Online News

  • Google is thinking about the future of advertising with micro-moments — those sudden, quick, and invaluable moments that inspire mobile searches (and, consequently, purchasing decisions).
  • Ev Williams, co-founder of Blogger and Twitter, doubles-down on Medium as a content network, not a publishing tool. Needless to say, we’re interested in reading what this groundbreaking communicator has to say. We think you should be, too.
  • Apple dropped a cluster bomb of updates at their WWDC 2015 event, some of which could have a significant impact on your marketing plans for the next couple years. If you weren’t there in person, this roundup hits the 10 most important announcements. (If you were there, we want to hear all about it.)

Marketing News

  • We loved this article about how Jessica Walsh, partner with Sagmeister & Walsh, advocates for the importance of play in creative work.
  • Our rebrand campaign for the Cummer Museum was submitted for the 2015 National American Advertising Awards. We may not have come home with a gold or silver, but it was an honor to compete against the best creative minds in the marketing industry while picking up ADDYs at the local and regional level. Congratulations to the 2015 national winners.
  • Office ping-pong tables are becoming a design industry cliche. We don’t have one, but we do keep Nerf guns on hand – and that’s probably just as silly. But according to research shared in a recent Fast Company article, these playful office perks may actually improve productivity.

Company Culture

  • Over the summer, our team is hosting a casual cocktails hour at the close of business on Fridays. Paige, our formidably skilled Traffic Manager, mixed our first cocktail in the series. When asked about her concoction, which she dubbed the Beau & Basil, this was her response: “Like exact measurements? Because I kind of made it up… I muddled together a slice of lime, a few basil leaves and a little bit of agave nectar. And then I added a shot of Dixie Vodka and equal parts grapefruit juice and club soda.” Take our word for it: this drink will make you the star of your next soirée.
  • We love to learn, so we occasionally host an internal “Lunch & Learn” event for our team. Here’s how it works: we order lunch for everyone in the office and someone from our team teaches a session on something they’re passionate about. It’s a great way to build knowledge and camaraderie all at once!
  • Once a month, we recognize a team member whose efforts can only be described as monumental. Our latest Ascender Award was presented to Art Director extraordinaire, Sean Kinberger. Congratulations, Sean, and thanks for all your hard work over the last few weeks!
  • What we’re reading: High Performers vs. Workaholics.