Process

How We Do It

Just as the seasons rotate and change, your marketing strategy should evolve over time to reflect your customers’ most pressing needs. Our strategy development process starts with an exploration of your core brand and expands to consider the full lifecycle of your marketing efforts.

Brand Identity

Utilizing a consistent and proven approach, we will help you clearly articulate the why and how behind your business, as well as a focused perspective on who you are targeting and what makes you different in their eyes.

Essential Branding Elements

Armed with a clear and compelling brand identity, we will create simple and elegant ways to bring it to life through design and communications. These iconic elements, such as your logo and tagline, will represent your brand and its value proposition with employees, customers, and other stakeholders.

Foundational Communication Footprint

Once you’re ready to go public with your new message, we can help you build out and launch a full suite of owned media platforms that will provide the opportunity to continually reinforce your brand message with customers and other key stakeholders across web, social and other marketing channels.

Marketing/Communications Strategy and Planning

We will build a multi-touchpoint Marketing and Communications (MarComm) plan that allows you to deliver your message to your target consumers in the most effective and efficient manner across earned, owned, shared, and paid media platforms.

Campaign Development

Once the MarComm plan is finalized, our focus will shift to the development of compelling content to fulfill the plan and drive your brand development goals for the year with consistent messaging that aligns with your business objectives and resonates with your customers.

Execution of MarComm Plan

We will serve as an informed conduit between you and the audiences you’re trying to reach by leveraging our knowledge of the media landscape and relationships with key members of the media to deliver creative MarComm solutions that yield measurable results for your business.

Measurement and Tracking

Our goal is to help you identify what’s working and what isn’t, in order to make quick and decisive changes to the current year’s MarComm plan and inform the next year’s approach.