Russell Baker

CEO, Partner

Team member since

Valdosta, Georgia

What he does
Russell directs agency operations and guides marketing strategy for our clients. Prior to Wingard, Russell worked for The Coca-Cola Company, transitioning from an initial role as an auditor into a 10+ year career in the marketing organization where he held a variety of leadership positions across Brand, Channel, and Shopper Marketing. He leverages his background in both accounting and marketing to run the agency’s business side while also steering our clients toward bold, effective marketing plans. He’s a Peach State transplant who roots for the Dawgs and takes advantage of any opportunity to share a great meal and a bottle of wine with friends and family.


  • Marketing Strategy
  • Research & Insights
  • Brand Positioning
  • MarComm Planning
  • Accounting