Between social media, magazines, television networks, radio stations, billboards, websites, and search engine marketing, the options for where to spend your advertising dollars are limitless. But how can you know if you’re getting the best return on your investment?
We’ll provide a media planning and buying consultation for free – so you’ll have an informed perspective on how your media spend can deliver the greatest impact for your business.
We are Wingard, a full-service marketing and communications firm. As an independent marketing and advertising agency founded by a Jacksonville native, we understand the local market and the consumers your business wants to serve – and we also get how tough it can be to navigate where exactly to allocate your marketing dollars.
Here at Wingard, we focus on helping our partners realize their full potential – whether that’s developing a new brand or amplifying an existing brand footprint. We offer various services to help add transparency and simplicity to the media buying process for our client partners, which include:
Media strategy
Media planning
Media buying
Relationship management
Content flighting
Tracking and reporting
Media strategy
Media planning
Media buying
Relationship management
Content flighting
Tracking and reporting
Our media planning and buying services take the mystery out of your media placements. In 2019, we became the first agency in the Southeast to leverage Nielsen’s Commspoint Local platform to integrate consumer behavior and media buying insights into our media planning services.
We’ll work with you to identify which marketing channels are most likely to draw the attention of your intended audience. Then, we’ll develop a media plan that’s customized to address your strategic objectives and yield the greatest ROI. After the plan is finalized, we’ll negotiate the purchasing of your media and keep everything on track by providing deadline reminders and regular updates.
In simple terms, this partnership allows us to provide industry-leading media planning and buying services by combining Nielsen’s Pointlogic platform, an advanced media planning tool used by large national brands and agencies, with Scarborough research data — which provides our team with insight into market-specific consumer behaviors.
The Commspoint™ Local platform utilizes inputs about your brand, campaign, target audience, and competitive landscape to provide a range of local media investment recommendations and a customized media mix for each. This ensures that you’re maximizing your investment in the most impactful media channels and able to understand the overall effectiveness of your campaign at different levels of investment.
Every brand is unique, and so is the way they want – and need – to tell their story. With effective media planning and buying, we understand there’s never a universal, all-purpose solution. That’s why we combine our team’s expertise and creativity with advanced media buying and planning tools to craft a targeted media mix that works for your brand.
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