Five Tips for Last-Minute Holiday Marketing Success
If you’re a small business owner, marketer or promotions manager, your holiday marketing plans have likely been finalized for several weeks (if not months).
Oh wait, that’s not you? Fret not. There’s still time to whip up a holiday marketing strategy that’s as heartwarming and memorable as Grandma’s pumpkin pie. At the very least, these five tips will help you earn a spot on the nice list with your fans, supporters and customers.
Tip #1: Design a holiday card, pronto.
A holiday card can be a great way to reach existing and prospective customers. It’s a friendly way to touch base with your best clients and contacts, and an excellent tool for holiday marketing. We recommend enlisting the help of a professional graphic designer (and we happen to know a few) to create a unique card for your company. Printed cards should be created on high-quality paper stock, and may incur turnaround times from a few days to a few weeks; digital cards may require more upfront design time, but eliminate the need for print quotes. Think about the audience you want to reach and how they would like to receive holiday greetings, then go from there.
Tip #2: Offer a special promotion.
Three of the biggest shopping days of the year — Black Friday, Small Business Saturday and Cyber Monday — are approaching fast. Could your business benefit from a promotion or incentive to move products off the shelves and draw new customers into your store? Whatever you choose to offer, be sure to share the news of your special as soon as possible as part of your holiday marketing campaign. Shoppers are already receiving Black Friday previews from retail giants like Amazon and Target. If you’re serious about cashing in on these popular shopping days, you’ll need to get the word out, stat.
Tip #3: Update your website with important holiday information.
Will your hours change for the holidays? Will you be closed on certain days? Are you collecting donations for a nonprofit organization, or extending a promotion through the month of December? Make this information as visible as possible on your website.
Tip #4: Use social media to your advantage.
Social Media can be a one-stop-shop for your customers. It is the perfect place to share news about special offers, display your digital holiday card, inform your fans about closing times and dates, and monitor your competitors. An easy way to bring the holidays to your various social platforms is to customize your header and profile images with holiday-centric images that align with other elements of your holiday marketing strategy. The holidays are also a great time to run a themed contest or promotion. Finally, don’t forget to tag your supporters in posts to amplify your visibility.
Tip #5: Create additional signage, if necessary.
Santa might not need a sign to your front door, but your customers will. In the age of GPS, it’s still important to make sure customers can find you – quickly. Special holiday avenue banners and yard signs will draw customers’ eyes (and hopefully feet) to your front door. Once they are inside, consider in-store signage to help direct them to key holiday products and promotions. Remember, the holidays are an ideal time to engage your costumers through dazzling customer service and keep them interested in your products the whole year through… but they have to find you.
What are you doing to prepare for the holidays? Let us know on Facebook or Twitter.