Starling

The Opportunity

Starling owns, operates, and develops best-in-class senior living communities throughout the Southeast. As a newcomer to the senior living industry, Starling had the opportunity to not only earn the trust and respect of prospective residents and their families — but to establish itself as a luxury senior living destination of choice.

The Realization

We were tasked with establishing Starling as a premier choice in senior living through a holistic brand development and marketing campaign.

Starling’s starburst logo conveys excellence and credibility — attributes that are reinforced through its service-centric philosophy and attention to detail seen throughout its communities. That luxurious, best-in-class experience extends through the company’s website, social media, and marketing materials.

The website allows prospective residents and families to learn more about what makes each Starling community unique. Each community also has an active presence on Facebook, where followers can learn about events, activities, and programs. An integrated marketing campaign allowed us to share Starling’s story with prospective residents and their families who live close to each community, as well as those considering a change of scenery for their golden years.

Wingard has been instrumental in the development and implementation of our marketing program, and the results have been terrific. Their ability to understand the unique qualities of our company and industry has been vital to conveying our message in a way that connects with our audience.

Bill Long, Principal, Starling Living

Welcome to Starling. Welcome Home.

Results

Through a combination of traditional advertising and digital marketing (Facebook and Google AdWords), Starling has consistently surpassed its leasing goals across all properties.

Stats

17

Months ahead of schedule leasing goals were met for one of the brand’s newest communities

4X

Click-through rate above the industry benchmark for email marketing campaigns