External Digital Marketing Coordinator

External Position — Not With Wingard

One of our clients, LifeSouth Community Blood Centers, is seeking our support to identify candidates for a Digital Marketing Coordinator role to help support the organization’s growth and visibility. This position will be responsible for integrating and developing all digital marketing efforts, including writing and posting content on the Internet and developing online marketing techniques including search engine optimization (SEO), social media and website management.

Job responsibilities are outlined below. We invite all candidates who meet the qualifications outlined below to apply directly on LifeSouth’s website.

Responsibilities include, but are not limited to:

  • Manage digital media content for LifeSouth and ancillary programs throughout the company
  • Create content for feeds and snippets on various social media sites
  • Create and update daily, weekly and monthly reports on social media mediums including web, Twitter, Facebook, Instagram, YouTube, Google Adwords and other emerging social media groups
  • Plan and execute an integrated mix of marketing tactics: web, email, experiential, social media and search engine marketing
  • Develop and deploy email campaigns, landing pages and content for marketing campaigns
  • Measure and report performance of digital marketing campaigns
  • Plan and manage the email calendar and email workflow
  • Develop and maintain websites, blogs, electronic newsletters, social media campaigns and other digitally produced material
  • Edit digital images, design page layouts and use electronic publishing software
  • Track developments to make the most of emerging technologies
  • Identify target audiences and customize communication to best present information to those audiences
  • Participate in conversations that surround our content and brand, answer comments and be a mediator internally and externally
  • Conduct keyword research including cataloging and indexing target keyword phrases

Minimum Qualifications:

  • Associate’s degree in Advertising, Marketing, Graphics, Web Development, Communications, Digital Arts, Digital Media, Information Technology or Public Relations
  • Valid driver’s license. Must also meet and maintain LifeSouth driver’s eligibility requirements
  • Must be able to interact professionally with all customers, both external and internal
  • Demonstrate creativity and documented immersion in social media
  • Knowledge of search engine optimization
  • Ability to communicate results to management in a fast-paced environment
  • Ability to respond to questions from groups of managers, employees and the general public

The ideal candidate will possess:

  • Bachelor’s degree in a related field
  • Two years of social or digital media experience
  • Functional knowledge or experience with HTML/CSS
  • Experience with Google Ads
  • Experience sourcing and managing content development and publishing using WordPress and other web-based platforms

This is a full-time position. Background check and drug test required. Equal Opportunity/Affirmative Action Employer/DFWP/Tobacco-Free.