Digital Marketing Manager

Key Attributes

  • Detail-Oriented
  • Organized
  • Analytical

Summary

Wingard is seeking a detail-oriented professional to fill the role of Digital Marketing Manager. Wingard is a Jacksonville-based marketing and advertising agency that has been recognized by the Jacksonville Business Journal as one of the “Best Places to Work” and one of the “50 Fastest-Growing Companies” in the region, as well as one of 904 Magazine’s “Companies With Heart.”

The right candidate for this position must have the knowledge and passion for building and maintaining digital marketing campaigns on Google and Facebook, as well as the ability to track and report on the success of campaigns.

In this role, you will be working with designers, developers and marketers to create, monitor, and update targeted digital marketing campaigns for local, regional, and national clients. You should live in a world of acronyms — like SEM, SEO, CTR, ROI, CRO, and PPC — and should be able to explain them and their importance easily to clients and team members.

If you’re the kind of person who embraces challenges as opportunities, you will thrive at Wingard.

Position Details

Digital Marketing Manager

Full-time, salaried (commensurate with experience)

In-house position only; no remote workers considered

Immediate opening

Job Duties

  • Develop ad campaigns for Facebook, Instagram, Google, Bing, Twitter, Pinterest, and LinkedIn
  • Create PPC and display ads through Google Ads
  • Write ad copy and implement ad concepts across platforms
  • Create targeted audiences on Facebook and Google
  • Maintain campaign budgets to keep weekly, monthly, and yearly ad spend on track
  • Research markets to determine recommended ad spend
  • A/B test ads and landing pages, and use the results to fine-tune campaigns
  • Analyze competitors and potential clients to discover paid and organic strategies and their potential results
  • Set up event tracking and conversion tracking for Google and Facebook campaigns to link events and track ROI
  • Run monthly campaign reports for clients and be able to explain the results in plain language

Qualifications

  • Bachelor’s degree in marketing, advertising, communication, or a related field and 2+ years of experience in a digital marketing role
  • Proficiency in Mac computer systems and Microsoft Excel
  • Experience building successful campaigns for Google AdWords and Facebook
  • In-house or agency experience with social media management
  • Ability to set up Google Analytics and Google Tag Manager from start to finish
  • Analytical, detail-oriented team player

Additional Desired Qualifications

  • Google Ads certified
  • Experience in an agency environment
  • Experience with web development, including HTML, CSS, and PHP
  • Experience with relevant services and platforms, such as Hotjar, Wordstream, Google Data Studio, SEM Rush, Moz, Canva, and Unbounce
  • Familiarity with WordPress.org and theme creation
  • Experience with Nielsen Scarborough Local and CommsPoint Local

Benefits

The successful applicant will be eligible to receive the following benefits:

  • Company-sponsored health care plan (the company pays a portion of employee and dependent premiums)
  • 10 days PTO for the first year of employment, prorated from the date of hire
  • 8 company holidays
  • 5 sick days per year
  • 20 flex days (work from home, coffee shop, library, etc) per year
  • Participation in a company-matched retirement plan at the completion of a 90-day probationary period
  • Semimonthly direct deposit on the 15th and last day of the month
  • Company-paid networking and professional development opportunities
  • Flexible, casual office

We expect the right candidate to be willing and able to sign our company non-disclosure policy, and that nothing would prevent you from working with us and dedicating your full-time attention to Wingard. Wingard is a fast-paced, exciting, nimble, entrepreneurial, and fun place to work.

Firm Holidays

Wingard provides the following paid holidays:

  • New Year’s Day
  • Memorial Day
  • Independence Day
  • Labor Day
  • Thanksgiving Day
  • Day after Thanksgiving
  • Christmas Eve
  • Christmas Day

Please submit resumé and cover letter with salary history to careers@wearewingard.com, with “Digital Marketing Manager” in the subject line.