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Transition Your Position: Keep Your Eye on the Moving Target (Consumers)

In my last post, I discussed the power of positioning to help determine a clear path forward for a brand. Investing the time to define…

Comprehensive Brand Building — Going Beyond the Surface

When you think of the word “brand”, you likely think of successful companies that gross billions of dollars in revenue, like Apple.  However, a successful…

Web 101: HTML Introduction

HTML, web development, and creating a website from scratch can seem daunting, and if you’re not organized or have no clue what you’re doing, it…

Playing to Win: Four Tips for Award Program Success

Companies of all sizes and in all industries have countless opportunities to apply for awards each year. Winning an award can set your company apart…

Understanding Where You Stand – The Positioning Statement

Positioning Statement:  For [target consumers], [brand/product name] is the [frame of reference] that [point of difference], because [reason to believe]. The positioning statement is the…

Email Marketing Pitfalls to Avoid

Email marketing is an extremely cost effective form of marketing and lead nurturing, especially for small businesses. Over the years, we’ve reviewed a lot of…

How Will Ad Spending Evolve in 2017?

According to this article by Media Life Magazine, there are five key trends media buyers and planners should watch this year. The biggest prediction is that…

Bad Habits of Web Developers (That NEED to be Broken)

Bad habits are easier to pick up than good habits, and often, these habits are bred from laziness or improper training. For web developers, whether…

Roll Call: Valentine’s Day Edition

In case you missed the memo, consider this post to be your friendly reminder that tomorrow is Valentine’s Day. While reservations at the hottest restaurants…

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