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Hurricane Season Playlist

With Hurricane Irma quickly approaching, we’re all doing what we can to prepare before we hunker down. Once you’ve done all you can do to…

Web 101: Required HTML Elements of a Web Page

If you weren’t thoroughly confused after getting a quick introduction to HTML last month, I’m throwing some more at you now. Get a quick refresh…

Books We Can’t Stop Reading

It’s Book Lovers Day, so we’ve put together a list of our favorite page-turners. Since a solid list of must-read books is good to have…

Transition Your Position: Keep Your Eye on the Moving Target (Consumers)

In my last post, I discussed the power of positioning to help determine a clear path forward for a brand. Investing the time to define…

Comprehensive Brand Building — Going Beyond the Surface

When you think of the word “brand”, you likely think of successful companies that gross billions of dollars in revenue, like Apple.  However, a successful…

Web 101: HTML Introduction

HTML, web development, and creating a website from scratch can seem daunting, and if you’re not organized or have no clue what you’re doing, it…

Playing to Win: Four Tips for Award Program Success

Companies of all sizes and in all industries have countless opportunities to apply for awards each year. Winning an award can set your company apart…

Understanding Where You Stand – The Positioning Statement

Positioning Statement:  For [target consumers], [brand/product name] is the [frame of reference] that [point of difference], because [reason to believe]. The positioning statement is the…

Email Marketing Pitfalls to Avoid

Email marketing is an extremely cost effective form of marketing and lead nurturing, especially for small businesses. Over the years, we’ve reviewed a lot of…

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